WHAT MAKES US REALLY USEFUL
OUR MISSION:
Helping people succeed by making information accessible and
actionable using a values-based approach.
Information is an essential resource. Our ultimate goal is to make starting a business easier for entrepreneurs. The last thing we want is for users to leave with more questions than answers. There are plenty of websites out there that provide this kind of information without value. With TRUiC, you're always getting the best resources available to help grow your business with confidence.
The
Values
that drive us
TRUiC is a hub of entrepreneurial tools designed to help business owners succeed. Whether you're a first-time entrepreneur or a grand master, we provide actionable, accessible resources based on our four core values to help make your business dreams a reality.
Information
No one wants to sift through pages of head-scratching jargon, which is why our informative content is simple to locate, read, and understand.
Actionable Resources
Not only do we provide valuable information and tools, but we also help people turn that information into a successful game plan for their business.
Positive Impact
Our information is always free, easily accessible and searchable, and available in multiple languages in order to impact as many people as possible.
Privacy
We never sell your information — our website's analytics are solely used to improve the tools and content that already exist to bring visitors the ultimate experience.
Our Story
TRUiC started, like most businesses do, with a leap into the unknown. But our beginning involves a very literal leap out of an airplane.
After experiencing a skydiving accident, TRUiC's founder Nagabhushanam “Bobby” Peddi, decided to leave the medical field and help people better themselves through business and entrepreneurship. In 2008, in the process of launching his own business, he noticed how scarce (and, well, elitist) entrepreneurial materials were. Instead of lamenting about the lack of resources, he created his own solution to give people from all walks of life access to these essential tools.
Today, TRUiC provides free, actionable tools to aspiring entrepreneurs during every step of the process. Our culture fosters growth by promoting a collaborative atmosphere and the ability for our employees to explore different disciplines. The three TRUiC teams (entrepreneurs, creatives, and technologists) support one another by working toward common goals with distinct individual skill sets.
We thrive as a majority women- and minority-owned company, proving that when we work together and share opportunities for growth, anything is possible. Our goal has been — and always will be — to act as a virtual mentor so new business owners can make their dreams a reality.
Our Leadership Team
Everyone
Wins
With TRUiC
We know that people want convenience; they don't want to sift through hundreds of articles or resources to find what they need. That's why we partner with the best entrepreneurial services to bring users great deals that everyone benefits from.
Services that small businesses need aren't always free. When that happens, we negotiate directly with those companies to make sure you never have to pay a cent. We benefit from users sharing our services and affiliate fees. Our partners benefit from more foot traffic and reduced marketing costs. Most importantly, you benefit by accessing secure, convenient information. It's a textbook win-win-win.
